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Puojd Progressive

Mgr.art. Michaela Bednárová
Puojd s.r.o, March 2, 2014

„If people are literally staring at me, it´s probably because they haven´t seen anything like that before. That makes me think that they have really boring life.“

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
Skirt Machra, Foto:Matej Hakár

About the taste and inelegance, about traditions and progressive fashion, about style and sweat pants culture... these are the themes that we discussed with Alexandra Bališová, young globetrotter that has finally decided to come back to Slovakia and run her own magazine Poppy Milk.

You finished the studies in Scuola Politecnica di Design in Milan; did these studies inspire you to establish the magazine?

No, it wasn´t this one. The motivation came when I studied Fashion styling and Art direction in London. After that I decided to study visual design in Milan to get little closer to my dream.

What do you want to write about in your magazine? What is important to you?

The magazine will be more visual, my strength is making editorials and conceptual styling. There will be few interviews with unknown artists and designers in the magazine as well. Everything will be in English, I don´t want to limit myself to one country. There is too much to discover in the world.

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
Sneak peek to the magazine Poppy milk, Art Direction/Styling: Alexandra Bališová, Photo: Agience Maeve, Hair & MUA: Katarína Mížová, Model : Alexandra Rehušová

Will there be men´s fashion in your magazine as well?

Yes, but little bit less in the beginning.

Since you do experimental styling, don´t you worry that men are more afraid to take a risk in fashion? Let´s talk about foreign countries, are men from London or Milan scared to lose their masculinity when they see pink colour or shirt with dots?

No, they don´t. They take fashion as something to enrich their day, so why not? It is not the worst to have bad taste but to have no taste at all.


Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
Skirt Machra, jewel Viktoria Münzker

And do English women have a taste and are Italians elegant?

I realised long ago that the taste is not about the country. Not everything looks like Dolce & Gabbana advertising in Italy and I haven´t seen any Malena there. The most stylish are old people. Yes, I think I haven´t seen an old lady without perfect hair style. Old men are elegant and gentlemen, younger men, not so much. I don´t understand the sweat pants trend, not in Italy nor anywhere else. There was always the taste in England and it always will be. They have it in their history and you cannot get rid of that. Good or bad taste, it´s always there. The taste is not just about the fashion, but it´s how we live. We are practically no one without the taste.

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
Skirt Machra, Blouse Snežienka

If I am not mistaken, Puojd´s sweat pants were the first thing you bought, so let´s not be so judgemental about it...

Hahaha that´s right, I wear it all the time, especially when I travel. They move sweat pants to another level; they are comfortable, yet stylish.

Is the fashion from „Ostblok“ interesting? Do you see differences between the fashion of Slovakia, Ukraine or Poland?

It is interesting a lot. Especially Ukraine. The difference is mostly in ability to experiment.

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
T-shirt Rázga, jewel Viktoria Münzker, skirt: Lenka Sršňová

What is progressive fashion to you?

There are two factors. One is creating something brand new, what we haven´t seen yet. Mostly I hear a lot that it´s not possible anymore, that everything already was and it just goes around. The second factor is creating fashion based on some brand identity, tradition and history. It is respecting everything that was created and built on these bases with the tendency to go forward. Good example for the first aspect is Alexander McQueen and for the second one is Karl Lagerfeld.

What are your goals with poppy milk? Will it be just online magazine or printed as well?

It´s hard to say since I am at the beginning. But I will try to do everything that´s possible to make it successful printed magazine.

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
T-shirt Rázga, jewel Viktoria Münzker, skirt: Lenka Sršňová

You lived in London, now you live in Milan. Don´t you have a cultural shock when you arrive to Slovakia?

No, I travel a lot, I have seen a lot, so it is not so easy to surprise me. This summer I will travel to Siberia, I hope to have cultural shock there.

What are your hopes and expectations from returning to your home country?

It´s not good to have high expectations, you can easily be disappointed. I just want to do what I want , to travel, to progress, but who doesn´t? Now I say I am coming back, but who knows, maybe few months later I will go to Barcelona or somewhere else.

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
T-shirt Rázga, jewel Viktoria Münzker

I really hope that you will stay a while and join our fashion scene. Maybe you will help to burn some prejudice that Slovakian people have in clothing. Because you are a girl who is not afraid to dress expressive or put some traditional folkloric shoes on. Even if people are staring on your legs then...

I am not happy to be a centre of attention, but fashion is fun to me. So I dress however I want to. The History of costumes was probably the most beautiful thing I ever studied. I was so inspired. I love traditional pieces combined with other stuffs. If people are literally staring at me, it´s because they probably haven´t seen anything like that before. That makes me think that they have really boring life. If I stare at someone it means that he or she is very interesting and that is a compliment of course. So I thank everyone that is staring at my legs.

Photo: Matej Hakár
https://www.puojd.sk/
Photo: Matej Hakár
T-shirt Rázga, jewel Viktoria Münzker, skirt: Lenka Sršňová