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Production reduction

Mgr.art. Michaela Bednárová
Puojd s.r.o, November 20, 2016

Fashion . It’s a superficial matter for someone, and for many, it’s a life statement. It’s an integral part of our lives; its production has a significant impact on the future of humanity.

After much consideration over a major change, we are pleased to introduce you the new brand concept that brings even simpler, fairer, more versatile and sustainable fashion! We’ve started building the New Era from the ground up with a personal touch, and hence, a part of our loyal friends and consumers become our collection consultants for some time.

Talks on Fashion have emerged as the first step: surveys with questions related to the issue and clothing needs of women, whose lives are in full swing. They have an opinion on the fashion industry and contribute their bit to its education.
Based on the information, we created five prototypes of one size clothing. The aim was to create versatile and essential garments that have the potential to fit all types of characters without testing and will help us reduce wardrobe to essential pieces.

Gradually, we will be featuring different cuts; we will show you how to wear them and which celebrities they appealed to most. They will be sold in limited series while supplies last. We will not change their cuts, but their fabrics and patterns, that way, every wearer will look different in the same type of clothing.

Thank you for photos, Marika Beňadik Majorová - Tonbogirl , she’s one of the people whose opinion influenced the development of new products. We will feature other ladies in short clips; they will reveal their dedication and what factors are important to them in making clothing choices.

Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl
Photo: Tonbogirl
https://www.puojd.sk/
Photo: Tonbogirl